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October 22, 2018

Originally appeared on HubSpot

Ads that make people share and buy can usually be summed up in one word: emotional.

That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to a...

September 17, 2018

 Thank you dreamgrow for this great article!

According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will r...

June 23, 2018

Originally appeared on Entrepreneur

When you decide to jump out of the box and explore the route of entrepreneurship, you can’t follow the same path just as someone else did. Every entrepreneur’s story is different and so will be yours. An entrepreneur is someone who co...

March 28, 2018

What people say they want and how they actually behave are two very different things. That’s why understanding more about how people react to plain text email vs. visual email is important.

You’d assume that people want visual everything and respond better to visuals. W...

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