Commercial advertising doesn’t always involve searching for mass audiences with a multimillion-dollar Super Bowl commercial. TV, radio and print offer audience demographic information that can allow you to pick and choose stations, magazines and programs that meet your target audience.
Commercial advertising lets your target audience know that you exist and that you have the products and services that can solve a problem in their lives. If you’re offering a distinctive product, service or value proposition to the customer, commercial advertising is a way to get the word out quickly and more broadly than through referrals from existing customers or waiting for people to find you by chance.
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