Sending an electronic or print newsletter is a great way to give customers "added value" in the form of interesting content, information, and valuable tips, as well as keeping them informed of sales and specials.
A really good newsletter can bring you increased sales, impress your customers/donors so that they become repeat customers/donors, and enhance your image as an expert in your industry.
Publishing a newsletter gives you the opportunity to increase awareness and understanding of your company and its products and services. Customers and prospects may have a limited perspective of what your company can offer if they only view your advertisements or receive promotional email. Newsletter content builds a broader picture. To encourage readers to find out more, include links to more detailed information on your website.
You can use newsletters to promote products and services or launch new products. Including information on special offers helps reinforce the effect of your advertising and promotional campaigns. Running special offers exclusive to readers enhances the value to the newsletter. You can integrate newsletter content with other elements of a new product launch by including announcements and articles related to the product.
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