A mission-driven marketing and creative agency that turns complex goals into clear messaging, compelling storytelling, and campaigns that move people to action.
WHO WE ARE
Masman Media started with a vision: to create marketing that goes beyond the surface, connecting businesses with their audiences in meaningful ways.
Masman Media is a strategic marketing and creative partner for organizations doing meaningful work. For more than 9 years, we have helped businesses, institutions, and public-serving organizations communicate clearly, connect with the right audiences, and grow with purpose.
We serve as either the full marketing team for clients who need one or a trusted extension of teams that need added strategy, creative, and execution. Our work is rooted in thoughtful strategy, shaped by authentic storytelling, and grounded in a deep belief that industries critical to our workforce, economy, and country deserve strong, meaningful support.
NINE
For more than 9 years, Masman Media has helped businesses, organizations, and institutions grow through strategic marketing, powerful creative, and hands-on partnership. We have served as the full marketing team for clients who need one and as a trusted extension of internal teams who need added strategy, creative, and execution.
Our work is rooted in purpose. As a faith-driven, women-owned, and minority-led agency, we bring heart, passion, and a strong sense of responsibility to everything we do. We care deeply about the people and organizations we serve, and we approach every project with the belief that meaningful work deserves meaningful marketing.
heart purpose goals values
THOUGHTFUL STRATEGY
From campaign strategy and messaging to in-house video production, design, web, and advertising, we help clients communicate clearly, connect with the right audiences, and move people to action. We do not believe in one-size-fits-all solutions. We believe in thoughtful strategy, authentic storytelling, and work that is built to make an impact.
At Masman Media, success is not measured by what we create alone. It is measured by what our clients are able to achieve through it. That is what drives us, and that is why we do this work.
a true partner
Key Leadership
Our leadership team brings together strategy, creative direction, and operational execution to guide every project from concept through delivery. With backgrounds spanning policy, industry, and business operations, they ensure our work is aligned, effective, and built to perform.
Paola Masman is the Founder and CEO of Masman Media, a marketing and production agency with a mission to strengthen U.S. manufacturing, workforce development, and economic resilience through targeted strategy and high-impact creatives.
Before launching Masman Media, Paola worked as a lobbyist and communications director on Capitol Hill, representing U.S. manufacturers, farmers, and ranchers. That experience instilled a lifelong passion for protecting and growing American industry; a passion that now fuels her work helping manufacturers, workforce organizations, and institutions reach the right audiences with the right message.
Under her leadership, Masman Media has become known for not just developing smart strategy, but for producing the compelling content that powers it, from emotionally resonant storytelling to bold graphic design and dynamic digital campaigns. The agency partners with various organizations, and companies across the country to help fill critical workforce gaps, elevate visibility, and move local economies forward.
Paola Masman
Co-Founder | CEO
As Chief Operating Officer, Martin ensures Masman Media runs smoothly and efficiently while actively contributing to strategic planning and consulting for our clients. With a background in tech and years of experience managing complex projects, he is dedicated to creating operational excellence that empowers our team to deliver exceptional results. Martin is vital to our strategy team, working closely with clients to develop customized, impactful solutions that drive growth and achieve lasting success.
Martin Masman
Co-Founder | COO
Dave Ferriman
Senior Web & Digital Strategist
As Masman Media's Video Director, Dan brings stories to life through stunning visuals and expert editing. With an eye for detail and a talent for storytelling, Dan creates impactful video content that captures attention and drives results. His innovative approach ensures every project is tailored to the client’s unique goals, leaving a lasting impression on their audience.
Dan Earl
Video Director
Daniel keeps Masman Media running smoothly by ensuring projects are delivered on time and exceed expectations. His keen attention to detail, proactive communication, and ability to manage multiple priorities make him an integral part of the team. Daniel collaborates closely with clients and internal teams to bring creative visions to life, ensuring every project reflects our high standards.
Daniel Ordonez
Project Manager
Our Advisors
Our advisors play a critical role in bridging strategy with real-world application. With backgrounds spanning economic development, engineering, and higher education, they help ensure our work is not only compelling, but also informed, accurate, and aligned with the industries we serve.
Dr. Edgar Casale is a Senior Consulting Engineer in the Consulting & Analytical Services group at S&C Electric Company, where he has more than 25 years of experience spanning electric power engineering, consulting, and academia. He specializes in transmission planning, dynamic and voltage stability, renewable energy and energy storage integration, microgrids, model development and validation, grid modernization, and interconnection studies. His work supports utilities and developers worldwide in improving system reliability and enabling the transition to sustainable energy solutions.
Dr. Casale has authored numerous technical papers and regularly presents at leading industry forums, including IEEE PES, CIGRE, and international power symposiums. He is a Senior Member of IEEE and currently serves as Chair of the IEEE PES Working Group on the Dynamic Performance of Renewable Energy Systems. In addition to his industry leadership, he has been a faculty member at The Ohio State University since 2012. Dr. Casale holds a Ph.D. in Electrical Engineering from The Ohio State University.
Dr. Edgar Casale
Engineering & Technical Advisor
Brent Maurer brings more than 14 years of experience in workforce development, economic development, and strategic partnerships across Ohio. His work has supported initiatives tied to thousands of jobs and major statewide investments, with a focus on helping organizations build stronger employer connections, talent pipelines, and growth strategies. Most recently, he served as Business Relations Manager for the Manufacturing Extension Partnership at Columbus State Community College, working closely with manufacturers and economic development partners across Central Ohio.
Brent Maurer
Strategic Partnerships and Economic Development Advisor
