Workforce Development

Fueling Growth Through

Specialized Expertise

We’ve worked with community colleges, nonprofits, and workforce organizations to create campaigns that fill critical talent pipelines.

Diverse Audience Reach:

We excel in engaging underrepresented communities, ensuring your workforce reflects the diversity of your region.

Results-Oriented:

Our tailored marketing campaigns have successfully filled over 1,400 program seats in workforce development initiatives.

Industry Focus:

From semiconductors to advanced manufacturing, we specialize in industries facing the greatest talent shortages.

Building Tomorrow’s Workforce, Today:

At Masman Media, we’re passionate about driving workforce growth through strategic, impactful marketing. Whether you’re aiming to fill classrooms, build talent pipelines, or create awareness around emerging industries, we specialize in connecting the dots between opportunity and talent.

what we do

We help organizations and institutions develop marketing campaigns that attract, inspire, and engage diverse audiences, including underrepresented groups. From crafting compelling outreach strategies to creating targeted campaigns, we focus on filling critical workforce gaps. Our expertise spans employer branding, program awareness, and enrollment marketing for in-demand fields like manufacturing, semiconductors, and healthcare.

key services

Strategic Marketing for

Program Avareness

We create targeted marketing campaigns to raise awareness about workforce programs, particularly in high-demand fields like semiconductors, manufacturing, healthcare, and more. Our campaigns drive enrollment and attract the right candidates.

Customized Outreach and Lead Nurturing

Our lead nurturing center ensures interested candidates are promptly followed up with, keeping them engaged through personalized

communication. We work to convert interest into applications and enrollments by addressing candidates' questions and providing relevant information.

Content Creation &

Messaging

Our team develops compelling content-including videos, testimonials, and social media assets--that highlights the benefits of career programs and workforce initiatives. We showcase real stories and outcomes to resonate with potential candidates and encourage them to take the next step.

MASMAN MEDIA