MASMAN MEDIA
We Connect the Dots
From Classroom to Careers
Ohio’s Talent Ecosystem Needs a Bridge, That’s Where We Come In
Ohio is in the midst of an economic renaissance. With billions in investment from companies like Intel, Honda, and others, we’re seeing incredible job creation across advanced manufacturing, semiconductors, logistics, and biotech. And the training infrastructure to meet this moment is already here: Ohio Technical Centers, community colleges, short-term credential programs, and upskilling initiatives are ready to equip our workforce.
But there’s a problem, no one knows these opportunities exist.
This is where Masman Media comes in.
We are a full-service advertising agency that lives inside this ecosystem. We work directly with colleges, OTCs, manufacturers, economic development organizations, industry sector partnerships, and workforce boards. Our job is to raise awareness and drive action, connecting people to programs that change lives and fill critical jobs. We’re not just a media-buying agency. We create the stories, the videos, the ads, the flyers, the landing pages, the scripts, and the strategies that get people to stop scrolling and start thinking, “Maybe that could be me.”
We specialize in program-specific marketing because telling someone to “go to college” isn’t enough. We tell them about the EMEC program that can lead to a $60,000/year technician job at Intel. Or the mechatronics certificate that gets them hired at a local manufacturing facility in 10 months.
And we’ve seen it work: over 8,500 leads, 697 program registrants, and a 55% growth in one college’s engineering tech program just from one campaign.
There are a lot of great marketing agencies. But we understand the urgency of the skilled talent gap, the nuance of marketing short-term training, and the importance of storytelling in economic development. That’s why Masman Media exists.
We’re proud to be part of this mission in Ohio and we’re just getting started.
key services
Strategic Marketing for
Program Awareness
We create targeted marketing campaigns to raise awareness about workforce programs, particularly in high-demand fields like semiconductors, manufacturing, healthcare, and more. Our campaigns drive enrollment and attract the right candidates.
Customized Outreach and Lead Nurturing
Our lead nurturing center ensures interested candidates are promptly followed up with, keeping them engaged through personalized
communication. We work to convert interest into applications and enrollments by addressing candidates' questions and providing relevant information.
Content Creation &
Messaging
Our team develops compelling content-including videos, testimonials, and social media assets--that highlights the benefits of career programs and workforce initiatives. We showcase real stories and outcomes to resonate with potential candidates and encourage them to take the next step.
our process
